Unleashing the Power of Bundles in Your Introvert-Friendly Marketing Strategy
What makes bundles introvert-friendly?
Collaborative Marketing:
Bundles offer a collaborative approach for introverts.
Shared promotion reduces the burden of self-promotion.
Introverts gain support from a community of like-minded individuals.
Target Audience Alignment:
Choosing the right bundles helps introverts reach their target audience.
Select collaborations that align with your ideal client profile.
Quality over quantity when it comes to bundle participation.
Wider Promotion:
Collaboration with multiple partners expands your reach.
Even if partners don’t match your target audience exactly, it increases visibility.
Leverage the power of numbers for broader promotion.
3 Tips for Successful Bundle Participation:
Create a Lead Magnet:
Develop a low-effort digital product for bundle participation.
Acts as a lead magnet to attract potential clients.
Focus on quick execution within two weeks.
Email Sequence Preparation:
Have three to five emails ready for bundle participants.
Nurturing cold leads into warm leads through strategic communication.
Building a connection with those who download your digital product.
Clear Offer Presentation:
Clearly showcase your main offer within the bundle.
Make the connection between the lead magnet and your signature offer.
Guide participants seamlessly through the customer journey.
And now, here are 5 things I’ll do to make the most out of this experience:
DO NOT provide a random item: The first time I participated in a bundle, I just shared a freebie that I was working on and hadn’t yet shared with the world. The problem with sharing a random freebie is that it may benefit the person accessing it, but it won’t be as beneficial for you. I want you to be strategic about what you offer.
Don’t try to create something just for the bundle: I feel a little embarrassed to share this because I knew that I was going overboard with what I wanted to offer. But the lesson isn’t that I shouldn’t have gone overboard. That just shows my commitment to provide value and to serve. The problem was, that I didn’t think it through. I planned on creating a course bigger than I could effectively create before the bundle was live. And this was my first course creation ever. So it came with the best intention and I managed to pull it off but it left me feeling burned out. I wouldn’t recommend that path to anyone. Just create a small, sampler kind of offer that can lead to a bigger opportunity for your people.
Don’t participate in every bundle that accepts your application: This is a no-brainer. But I messed up on my calendar and accepted the opportunities I’d applied for. As a result, my promo wasn’t as efficient as I’d like it to be. And I’m sure it doesn’t feel helpful when you receive multiple emails to sign up for multiple bundles. I mean there is excitement to get access to so many amazing offers BUT there is also the overwhelm of having to go through so much info. We’re already bombarded with information all the time. I’ve decided to manage my calendar better from now on.
Make sure that the audience the host is targetting has a good portion of your ICA: As in, if you’re a health coach, then participating in bundles for course creators isn’t as effective a strategy. But if the course creators are mainly entrepreneurs and are health and wellness-aware people, then give it a try.
Always have a clear plan on what your next steps are after the bundle: You have this influx of people but if you don’t clearly plan how you will convert then you’re not making the most of your time and energy invested in the bundle. My very first bundle participation blew up my email list. I went from 9 subscribers to over 170. Imagine my delight and shock. I was quite shook. I had never imagined that kind of influx. I panicked and ghosted my list for weeks after the bundle. Not the best experience for people who signed up to be on my list, I’m sure. Don’t be me 😒
